Here you’ll find tips, techniques, ideas, observations and the occasional rant about growing a business and the issues faced by the good folk who take this on as their life’s work.
Much of this is going to sound like marketing how-to’s, but if you truly put your customer at the center of everything you do, then the distinction between “marketing” and “business” pretty much disappears.
My view: marketing should be a profit center, not a cost center — and pulling that off requires an intellectual discipline more akin to engineering than you might expect.
If you find this material interesting or helpful, then by all means follow this page and rate it by clicking on the stars in the right column (especially that one on the far right).
Also please feel free to comment or email me at scott@growthagent.biz.
CURRENT POSTS:
Growth Engineering 101: The Four Elements of a Good Growth Engine
That Higher Conversion Rate Could be Killing You: So Watch the Right Metrics
Revenge of the Gnerds: How Google Geeks Changed Marketing Forever
UPCOMING POSTS:
My Favorite Business Strategy: Getting Out of Your Own Way
Series: Growth Engineering In Practice
Series: What Every Executive Needs to Know About…
Recruiting Top Talent: Telling the Best from the Rest