Here you’ll find tips, techniques, ideas, observations and the occasional rant about growing a business and the issues faced by the good folk who take this on as their life’s work.
Much of this is going to sound like marketing how-to’s, but if you truly put your customer at the center of everything you do, then the distinction between “marketing” and “business” pretty much disappears.
My view: marketing should be a profit center, not a cost center — and pulling that off requires an intellectual discipline more akin to engineering than you might expect.
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